Intentionally link to your most relevant pages from the home page and cross-link related pages with each other.
Remove anything that slows down your website. Optimize images, eliminate unnecessary plugins, etc.
Update your site often. Websites with dynamic content rank higher. For example, blogging keeps web content fresh.
Write often, write like a human, and write good content. Then be patient. Just don’t sound like a robot.
Select and focus on favorable keywords. Do advanced keyword research before writing content. In the long run, it’s worth it.
Along with her Cornell University digital marketing training and certification, Marcia has over ten years of experience leading corporate digital marketing and another decade of experience running a digital marketing agency.
Marcia trains corporate teams both in the U.S. and internationally. In her training, Marcia shares the how and why of using digital marketing platforms and strategies to attract target audience and improve digital marketing results.
Marcia is also a podcast host and former contributor for a top business program (The Price of Business) syndicated on both CBS and Bloomberg radio.
From 1987 to 1991, Marcia was an active duty member of the United States Air Force. She received an honorable discharge before going on to earn a Bachelor of Science in computer systems engineering. Her minor studies were in user experience and technical writing for digital platforms.
Marcia has served on various business committees including the digital marketing committee for the Houston-area Better Business Bureau from 2012 to 2014. Marcia is a professional member of SHRM, as well as a member of Rotary International and both the McAllen and South Padre Island Chambers of Commerce.
In 2016, Marcia founded Up Your Digital IQ which is based out of the south Texas area (Rio Grande Valley: Brownsville, Harlingen, McAllen, South Padre Island, Port Isabel, Los Fresnos.)